The Story of theGecko BeachDesign:A major seller at surf shops, Nordstroms, Macy's and more -- we ran different versions ofGecko Beachfor over 10 years, as it was one of our best sellers. The design itself was hand-drawn -- and it's one of the things that really makes the original Gecko Designs so different. We honestly believe that through the process hand drawing the art (versus creating it digitally on a computer in a few hours) the small imperfections, which helped to capture the soul of the art. The hand drawn element captures "The Soul" of the artist.
Back then, the artist would go surfing, draw a little, smoke a little, surf a little, draw a little -- and wind up with their final sketch. The process would take over a week. Then, the artist would send the design via FedEx (the days before email). Gecko HQ 2 in California would receive the art, potentially make some notes or recommendations (changes to colors, etc) over the phone, and then Fed-Ex it back to the artist, where they would surf a little, draw a little, etc. -- then send it back with the changes made.
Gecko Beach is one of the Gecko designs that worked on EVERY color shirt. For our first go-around this time, we added it to black, white, grey and denim shirts for an extra "neon-pop!" Gecko Beach went through a 7 flash process, (a classic/retro shirt printing style that is not used often these days, because it is a more expensive printing process -- but it's what gives these shirts an all "new" dimension of color. People are so used to getting shirts "printed on demand" -- that these days we are all used to less quality and less color in order to produce shirts cheaper and faster. Not at Gecko! We spare no expense to make it EXACTLY the way you remember!